Campaign with presenter of BBB 22 is scheduled to air in the first half of this year
Presenter of BBB 22, Tadeu Schmidt will occupy the post of ambassador for Omo. The brand’s idea, when choosing the journalist’s name, is to join the Poder do Somos to reflect its care for the environment and reinforce the importance of the power of the collective.
For the announcement, the new ambassador shared the news with his followers in a post on his Instagram profile. “I couldn’t be happier with this news, the perfect match with this brand that I admire so much. And speaking of economy, everything smells good and still takes care of the environment, I wouldn’t be left out, right?!” wrote in the caption.
The first campaign with Schmidt is scheduled to air in the first half of this year.
“This partnership came to add and reinforce our mission. We want to use the full scale of the brand and the synergy of this partnership to continue building a better future, delivering to the consumer an unbeatable product in terms of cleaning and that takes care of the environment”, said Gabriela Lairana , marketing manager of OMO Brazil.
Last week, Bradesco Seguros announced Tadeu Schmidt as the face of the new campaign.