Platform will offer opportunities for young people who live on the periphery or who live outside large urban centers
Kondzilla announced a partnership with Humanz in Brazil, which aims to democratize influencer marketing in the country.
The platform will offer opportunities for young people with more than a thousand followers who live on the periphery or who live outside large urban centers to produce content for brands.
“The union between the companies wants to help this youth to tell their own story through social networks, connecting to brands that seek this representation”, said Konrad, owner of Kondzilla.
Humaz was created in 2017 and launched in the Brazilian market in 2021 and uses Artificial Intelligence and algorithms to optimize connections between brands and content creators.
The company is headed by the CEO, Luiz Tosi and the partners Aline Marques, responsible for the Strategy and Operations areas of campaigns, and Diego Passos, who is in charge of the commercial and growth areas of the company.
“We believe in influencer marketing as the most democratic and inclusive form of marketing there is. It generates opportunities, whether it’s a boy from the community with 5,000 followers and dancing or a lady from the north region who makes recipes and connects with her 15 thousand followers in a way that a celebrity could never,” explained Tosi.
