Advertising piece was published on Volkswagen’s social networks and shows the couple in front of the car
Volkswagen launched the new Polo with a campaign starring a gay couple that is being the target of homophobic comments on the automaker’s social networks.
The advertising piece shows the couple in front of the car and with the caption “Do you know what evolved along with you? The Polo”, in order to present the car’s technological evolutions.
The publication was made on May 6 and, until the moment of publication of this article, it has more than 7 thousand likes and more than 6 thousand comments. Among the comments, it is possible to see from open homophobia to criticism of the company’s marketing.
On Twitter, the campaign’s reception was even more prejudiced, with users comparing this piece with old VW campaigns, such as the Kombi, which showed two children surrounded by women, and Gol, which featured a nude model in the 2000s. .
other cases
Volkswagen’s campaign was not the first to be the target of homophobia. Last year, for example, Burger King launched the ‘How to Explain?’ campaign, which shows how the LGBTQIA+ theme can be simpler than it seems for children.
Throughout the film, the protagonists of the action – developed by David – share their real vision of diversity, always accompanied by those responsible. The questions were asked by professionals and the answers are completely spontaneous, through an unscripted recording.
In 2015, O Boticário’s Valentine’s Day campaign also became the target of hate speech. The film, at the time, featured different types of couples, heterosexual and homosexual, exchanging gifts.
In 2019, it was Natura’s turn for the action called ‘Coleção do Amor’, which said that ‘all colors fit in love’. The brand came to be the victim of a boycott fostered by homophobic people on the networks.
