C6 Bank launched this Monday, May 9th, a new campaign, created by Tech and Soul, which highlights the variety of colors and customization possibilities of credit and debit cards. Since the bank went into operation, almost three years ago, customers can now choose the color of the card, but since then the palette has become more and more colorful. Today, there are 13 options.
The scenes of the movie “Pixel”, which is on air until May 29, are formed by C6 Bank cards, as if each one of them were a pixel of the image. Throughout the advertisement, messages are displayed with the advantages of the cards that, in addition to being personalized, have no annual fee and have a program of points that do not expire.
Customers can choose colors: Blue, Red, Champagne, Pink, Silver, Bubblegum, Boreal Forest, Sunset, Spice, Gold, Platinum in addition to the Rainbow version, launched in support of the LGBTQIA+ cause, and the Acqua version, the first biodegradable card from Brazil. It is also possible to choose the name that will be registered on the card.
Alexandra Pain, Head of Marketing at C6 Bank, commented on the idea:
“Behind the wide color palette is the idea of valuing the customer. We don’t want to impose our color. We want the client to be able to choose the one he likes the most to be part of his life in a natural, organic way. While the choice of name is linked to respect, the choice of color is the possibility of having something with your face, exclusive.”
Flavio Waiteman, partner and CCO at Tech and Soul:
“The pixel is a very important element to enhance the colors, which are a real differential of the C6 Bank cards. We chose this language in the campaign to be able to tell stories in a pixelated way and to value the different tones that are part of the life of the bank’s customers”
The film was produced by Piloto, directed by Daniel Soro and Alexandre Chalabi. The C6 Bank campaign will be broadcast on open and pay TV channels, cinema, radio, street watches and other outdoor media formats in São Paulo and Goiânia.
Want to know more about the news? Don’t forget to follow ADNEWS on social media and stay on top of everything!
The post In new campaign, C6 Bank highlights variety of card colors appeared first on DNEWS.
