The fragrance was created by perfumers from IFF and the concept, design and visual identity by Pharus
Avon has launched its new fragrance, LOV|U, with notes that aim to capture the joyful feelings of love.
The fragrance was created by two French perfumers from the fragrance house IFF, Deplhine Lebeau and Domitille Michalon-Bertier.
“For this fragrance, I aimed to capture the magical moments of romance in life, like hearing a child’s laughter and feeling the warmth of sunlight on your skin. The fragrance was developed to illustrate the traits and powerful fulfillment of love” commented Delphine.
For Danielle Bibas, marketing vice president at Avon Brasil, the launch of the perfume is an invitation for the public to look again at the brand’s perfumery, which has 135 years of history. “We brought to this perfume an exuberant combination of high quality ingredients that refer to love”, explained the executive.
The concept, design and visual identity of the perfume was created by Pharus, a company of the Alexandria Group.
“We sought to create an identity for LOV|U whose concept permeated all the expressions of the product, creating a synergy and consistency that reinforced this more everyday, and no less romantic, perspective of love”, explained Luca Bacchiocchi, partner and design director. from Pharus.
