The film presents an account of the life of funker Nego Bala and shows the potential of music to transform people’s lives.
The short film “SONHO” was chosen as the winner of the Clio Music Awards Grand Prix, in the Film/Video category. The film presents an account of the life of Marcelo Abdinego Justino Generoso, the funk singer Nego Bala, and makes a poetic seam between periods of time to show the potential of music to transform people’s lives.
The project was conceived from a partnership between the joint venture AKQA\Coala.LAB and the production company Stink Films. And it accompanied the funkeiro’s debut album, entitled “From the Mouth of Garbage”by Coala Records (Coala Festival label), which also packed the narrative.
“Seeing Boca do Lixo next to Coala.LAB, AKQA, Stink and a bunch of professionals focused on making the story of my art and my life told with professionalism and respect makes me very proud of all this rush”, he said. the artist.
Since the partnership became official in July 2021, the joint venture has already carried out projects for artists and brands such as Elton John, Anitta and Netflix. “The Grand Clio comes to crown what the song and movie say: ‘believe in your dreams until they become your reality.’ Today this Grand Prix is a reality for Nego”, says Gabriel J. Andrade, founding partner of Coala Festival and head of music of AKQA\Coala.LAB.
