The campaign developed in partnership with Wieden+Kennedy aims to invite the public to create a break ritual
Sprite joined rapper Rincon Sapiência in the Sessão Chill campaign, which invites people to slow down and enjoy the moment of pause with the release of the video for the new version of the song “Ponta delance”.
The idea of the campaign, developed in partnership with Wieden+Kennedy, is to invite the public to create a break ritual and remember the importance of always including it within daily tasks, creating small breaks to recharge.
According to a survey, Sprite analyzed that 65% of young people say they are overloaded with their work and/or study activities and, of these, more than 60% feel swallowed up by a chaotic routine, while more than half, 54%, choose to hide out of fear of the opinion of others.
“We want to connect even more with the young audience and enhance the moments of pause with Sprite. The decompression generated by the ritual brings softness and breath, especially with this incredible feat that we are doing with Rincon Sapiência”, says Pedro Abbondanza, marketing director at Coca-Cola Brazil.
The campaign features OOH (Out of Home), DOOH (Digital Out of Home), TV and content created by influencers, who were chosen in partnership with Spark and Mynd.
