Campaign created by AlmapBBDO explains what is behind the concept of the line that combines makeup and skincare
Make B., from the Boticário brand, launched a makeup line categorized as “dermomake”, which aligns makeup with skincare treatment.
The campaign created by AlmapBBDO shows the protagonist researching the meaning of the word on the internet and, as she cannot find the definition, the brand takes care of clarifying the concept for its consumers.
“With this launch, we want to generate recognition of high quality and make Make B. the brand that owns the term ‘dermomake’, expanding the market for make-up with treatment and offering the consumer products with high technology to, in addition to make-up, treat the skin. real skin during use”, explained Nathalia Ribeiro, Makeup Innovation Manager at Grupo Boticário.
In addition to the film, the campaign also has a presence on the brand’s social networks.