The action, which will be broadcast nationwide as of this month, was developed in partnership with the insurance company Icatu
The social platform Betterfly launched the campaign “Tá Doado!”, as an analogy to the expression “Tá Pago”, used by practitioners of physical activity, to show the public how to transform healthy everyday habits into donations to those who need it most. The action, which will be broadcast nationwide as of this month, was developed in partnership with the insurance company Icatu.
The strategy of the Chilean startup, which arrived in Brazil in the middle of last year, is to establish a benefits program that helps companies to engage their employees so that they learn about education and financial protection and achieve quality of life. “All this in a single place that also enables positive impacts, creating a cascading effect of good”, says Caio Ribeiro, the company’s country manager in the country.
For publicity, the initiative, created by the Amo agency, has one 45″ film and three 15″ films produced by Sentimental Filmes. And still pieces for OOH, DOOH, spot, social networks and actions with influencers.