Vibra Energia will have the venue’s naming rights for the next four years
The Vibra São Paulo show house will be reopened later this month. Under new management, the space, located on the Pinheiros waterfront (near the Transamerica Bridge), wants to impact the way concerts and events are held in the city, above all bringing modernity and sustainability.
And to reinforce that impact, energy company Vibra chose Gad’ to drive its rebranding and setting. The brand consultancy is committed to translating Vibra’s language into the environment and, at the same time, revitalizing the venue.
The project with Vibra São Paulo comprises two phases: the first is the opening of the house, scheduled for next Saturday (14), with opinion makers and guests from the energy company. In this stage, Gad’ works on the visual communication of the external and internal area, temporary envelopamento of the Vibra suites and lighting.
The second phase comprises the design for the entire space, to show the full potential of the house. Improvements will be delivered on the facade with digital forehead and lasers mapped on the roof, lounges in the foyer, activation corners of the Vibra and Premmia brands. From there, Vibra São Paulo will be ready to receive the general public.
“Vibra São Paulo will be a dynamic space that was born to promote a wave of energy and vibration in the city of São Paulo, and Gad’ is committed to delivering the best so that the energy company’s objective is successfully achieved. that this will happen and we will be part of the audience’s emotion on this historic stage”, says Luciano Deos, CEO and founder of Gad’.
