The music placement of the partnership is signed by Cooler DVT
Barões da Pisadinha together with Brahma released the single “Esquece Essa Disgrama”, which brings the brand’s initiative within the musical universe.
According to Pablo Manzotti, executive director of Cooler DVT, who signs the Brahma music placement with Barões da Pisadinha, the idea was to use a theme that people identify with: unresolved loves that are not easy to overcome.
“The narrative gives an infallible recipe for those who are suffering from the end of a relationship: slap their shape, their costumes and go back to enjoying singleness in style”, says Manzotti.
The song was released on April 29, on radio and streaming platforms, and has the phrase “if your ex sucks, but you still love it, forget about this disgram and ask for a Brahma”.
The music video has the presence with the special participation of ex-BBB, Arthur Picoli.
“Our relationship with the musical universe grows every year, with various entertainment actions aimed at bringing fans closer to their favorite artists, all within the most varied platforms and with exclusive content. This partnership with Barões da Pisadinha is yet another music placement initiative, which has been very successful with people,” said Erika Vidmar, marketing manager at Brahma.
