The company will sponsor the driver for a year and will have the logo stamped on the overalls, helmet, panels inside the box and on the car.
Tokio Marine announced Felipe Massa as the new brand ambassador and will sponsor the driver from the fourth stage of the Stock Car, which will be held this weekend at the Velocittà Race Track, in Mogi Guaçu (SP).
The partnership between the company and the F1 world runner-up will last one year and, according to the agreement, the Tokio Marine logo will be stamped on the overalls, helmet, on panels inside the team’s box and on Felipe Massa’s car. at all stages of the Stock Car Pro Series, until the end of the season.
“It is an honor to establish this partnership with a company as solid and respected worldwide as Tokio Marine. I am sure that this partnership will be a success”, stated Massa.
In addition to the sponsorship, Massa will also participate in events with the insurance company’s employees, brokers and customers.
Tokio Marine’s marketing director, Flavio Otsuka, says that the company’s relationship with Stock Car began in 2007, when it was the category’s official insurer that season.
“In continuity with our ESG commitment, we are going to sponsor motor racing again. This initiative reinforces our strategy of investing in fundamental pillars for the well-being of society, such as sport and culture”, said Otsuka.
For the executive, the partnership with the driver is in line with the company’s missions and values of providing safety for people, since Massa is an ambassador for Formula 1 and president of the Drivers’ Commission of the International Automobile Federation (FIA). , positions where his main responsibilities are to guarantee and improve safety rules on the tracks.
“This approach was almost natural, given the synergy between our mission to provide security for people and his concern for protection, not only as a sportsman, but also as a businessman and family man,” added Otsuka.
