A Marvel, responsible for several well-known superhero films, is increasingly going beyond the cinematic universe, and is also consolidating itself as a lifestyle brand, that is, one that is present in the daily lives of fans and the general public. With this in mind and taking into account the great expansion of the gamer market, the The Walt Disney Company has focused its efforts on getting even closer to this audience that already consumes the brand.
For this, Marvel launched the campaign Marvel Games BR, which seeks to strengthen relations with the gamer audience, through various activations, product launches, and content in the cinema and on the Disney+ platform. The idea is that from the relationship with streamers of the gaming universe, the brand can interact with fans on social networks, during the lives held.
To start this calendar of actions, the Marvel invited gamer influencers Tony Boy, Liz, Vinha and Bruna Penilhas to hold weekly themed lives during the month of May and June. During the broadcast, they will promote trailers from Marvel Studioswill give exclusive discounts on products, in addition to – of course – playing with Marvel skins and/or licensed games from the franchise.
Fans can follow the stream of influencers through their official Twitch accounts and thematic content on their social media profiles.
Check out the schedule of upcoming lives:
12/05: Tony Boy (https://www.facebook.com/gaming/tonyboyofc/)
05/14: Bruna Penilhas (https://www.twitch.tv/brunapenilhas)
30/05: Liz (https://www.twitch.tv/liz1)
06/04: Bruna Penilhas
07/06: Tony Boy
06/08: Vineyard (https://www.twitch.tv/felipevinha
13/06: Liz
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