Platform is promoting the feature of song lyrics on streaming during the festival
Deezer is one of the sponsors of the MITA Festival, which took place in São Paulo last weekend and will arrive in Rio de Janeiro on the 21st and 22nd of May.
With the motto “Deezer gives you the lyrics to enjoy the Mita Festival”, the campaign created by VMLY&R features 10”, 15” and 30” films, published in OOH pieces, which show the streaming feature which allows users to follow the lyrics of the songs as the tracks play.
In the videos, messages like “Will you paste at MITA? Deezer goes with you. Deezer gives you the lyrics to sing with your favorite artists” and “Put play on Deezer and get ready to sing on MITA”.
MITA also has a series of brand activations, developed by the VMLY&R Commerce unit, including Deezerokê, a karaoke stand, where the public can sing their favorite songs from the event’s lineup with the help of the lyrics tool. from Deezer.
Deezer also has a MITA profile, with playlists that include songs by the artists that make up the festival’s line-up and others that are inspired by the event, in addition to the festival’s theme track, Vida, composed and performed by Marcos Valle and Liniker. .
“For us, the idea of having a Deezer Karaoke inside MITA was very natural. We are investing in the communication of our lyrics tool and we want, with it, to place the public as another great attraction of the line up”, said Yuri Valdevite, marketing manager at Deezer.
In addition to the activations, Deezer has an exclusive stage at the event, where Day, Black Allien, Marina Sena, Tom Misch, Coruja CB1, Heavy Baile, Marcelo D2 and Matuê performed in São Paulo. In Rio de Janeiro, the stage attractions will be: Coruja CB1 invites Larissa Luz, Heavy Baile, Marcelo D2 and Matuê.
