This is a time to celebrate all the efforts that have been built in the last five years.
Leo Burnett Tailor Made is the only communication agency among the 72 companies listed in the Ethos/Época de Inclusão survey, organized by the Ethos Institute and Época Negócios. The agency achieved above-average scores in racial equity and LGBTI+ rights.
The study involved the participation of 169 companies analyzed in 12 areas: strategies for promoting diversity and inclusion, diversity and governance, organizational culture, accessibility, management of inclusion in the supply chain, relationship with customers or consumers, diversity program, inclusion of people with disabilities, promoting gender equity, promoting racial equity, promoting LGBTI+ rights and promoting generational equity.
“It is a huge pride to have Leo recognized for our actions in diversity by a body as respected as the Ethos Institute. This is a moment to celebrate all the efforts that have been built in the last 5 years and, at the same time, a reference of what initiatives we need to invest in to make our business increasingly plural and inclusive”, says Marcelo Reis, co-CEO and CCO of Leo Burnett Tailor Made.
The evaluation methodology was developed in partnership with business movements that promote diversity and inclusion, such as the Center for the Study of Labor Relations and Inequality (Ceert), Business Coalition for Racial and Gender Equity, Business Forum and LGBTI+ Rights, Women’s Movement 360, and the Business Network for Social Inclusion.
Marcio Toscani, co-CEO and COO of the agency, recalls that “The contemporary world demands that companies are increasingly aware of the impact they have on society. This perspective has to be within the business and also outside, in relationships with employees, customers and suppliers, so that these positive results are effective at all levels and powerfully reach all our stakeholders. And it is from this thought that we invest in people, resources and policies in all the initiatives we have built over the years at Leo”, explains Marcio Toscani, co-CEO and COO of Leo Burnett Tailor Made.
The agency appears among the service sector representatives, alongside Sodexo, AC Nielsen, Atento, Localiza, Teleperformance and Unidas.
