Ogilvy Brasil won the Compra Agora account and became the company’s advertising agency. The agency’s mission will be to boost and strengthen the company’s communication in the market.
“We want to be seen as a great partner for small and medium retailers and, for that, we are in the brand building phase. We have a strategic plan to deliver in the coming months and we are excited to start putting it into practice,” said Júlio Campos CEO of Compra Agora.
Compra Agora brings together more than 40 industries with products in the most diverse segments, such as personal care, food and beverages, cleaning, hygiene, health, candy, bazaar, housewares, among others.
“One of our biggest challenges at Compra Agora at this first moment is to make it widely known for its services and products. Being able to count on Ogilvy as our strategic ally in this journey will be fundamental” highlighted Luciana Almeida, Head of Marketing at Compra Agora.
Completing the strategy of launching the Compra Agora brand in the Brazilian market, InPress Porter Novelli was chosen to take care of communication and public relations, which involves traditional press, social networks and key stakeholders. Ogilvy will be responsible for the entire brand communication strategy.
“We followed the birth of Compra Agora, so being part of this moment, being able to tell the market the story and purpose of a new company, is an honor for us at Ogilvy”, said Fernando Musa, Chief Executive Officer of Ogilvy Brasil.
