JCDecaux Data Solutions aims to help in the preparation and execution of campaigns
JCDecaux launched an ecosystem of digital solutions in Brazil – JCDecaux Data Solutions. The platform aims to provide data intelligence in the design and execution of campaigns. According to the company, the platform is considered an important step in the company’s digitalization strategy.
Among the tools that make up the new JCDecaux Data Solutions ecosystem are: Plan with JCDecaux OOH Planner, Engage with JCDecaux 2nd Screen & Creative Experiences, Measure with JCDecaux Attest and finally Evaluate Creatives with Optix Creation & Creative Heatmap.
“OOH media is part of the consumer journey. We are investing heavily on a global scale in the state of the art of technology to add data intelligence to our proposals, increasing assertiveness in deliveries and providing measurement of results”, says Ana Célia Biondi, director general of JCDecaux in Brazil.
JCDecaux Data Solutions was launched in France during the last quarter of 2021. Currently UK, Germany, Belgium, Netherlands, Spain, Italy, United Arab Emirates, South Africa, United States, Hong Kong, Japan, Singapore, Australia are already operating campaigns applying the unprecedented tools. In Latin America, Brazil and Colombia lead the presentation of solutions to the market.
