Action, developed in partnership with Footballco and Dazn BR, is part of the campaign created by the brand to promote inclusion in football
Heineken, the official sponsor of UEFA competitions, has prepared a special schedule for the final of the women’s tournament, which takes place on May 21 in Turin, Italy.
The activations, developed in partnership with Footballco and DAZN BR, aim to promote more visibility for the category and attract the spotlight to the event.
The match between Lyon and Barcelona will be broadcast to the entire public on the DAZN BR and DAZN UEFA Women’s Champions League Youtube channels, as well as on the streaming service.
Before the final, fans will be able to follow a social show starring the Dibradoras, a project that was created by women to give more visibility to the female categories of sports, on May 19. The hosts of the Dibradoras team, Roberta Nina and Angélica Souza, will be accompanied by the players Adriana Silva, Andressa Alves and the sports journalist Júlia Belas. The meeting will be broadcast on Goal’s social media.
Additionally, just before the broadcast begins, the Goal team will be live on the platform’s Twitch and Facebook, with a Watch Party reacting to the UEFA Women’s Champions League final. The hosts of the Goal team, together with the player of the Brazilian team and Arsenal, Rafaelle Souza, will comment on what happens at the Allianz Stadium, the stage of the dispute.
