The unification incorporates all of mediaMALLS’ digital media marketing
BrMalls announced the unification of all OOH media sales activity under a single operation, hello. The change expands the brand’s portfolio, which incorporates all of the digital media marketing of MídiaMALLS, in addition to the portfolio for home elevators by helloo.
The repositioning reinforces helloo’s strategic role in the composition of brMalls’ results, which in September last year had total media revenue that exceeded 6.7% in the fourth quarter of 2021.
“With the acquisition of helloo, we started to study the synergy between the two brands to understand what each of them could offer”, explained Rafael Saito, Director of MídiaMALLS.
The change is also relevant in advancing consumer behavior recognition strategies, which will allow, for example, brands to create more assertive campaigns, capable of integrating people and families who live in the vicinity of malls.
“We are facing a new phase that represents even more relationship possibilities between brands and their consumers, whether at home or in the mall. With this union, we expanded our audience and reached capillarity in integrated media solutions in the five regions of the country”, says Felipe Forjaz, Co-Founder & CEO of helloo.
