Palmeiras announced Betfair as the official sponsor of the club’s women’s team. The two-year contract includes the company’s exposure in the team’s uniform and presence in all official Palmeiras digital content.
“This agreement will allow our women’s team to continue growing and winning titles. Palmeiras is a sports society and we are always looking for alternatives to strengthen the different modalities of the club, ensuring that all of them are self-sufficient”, said Leila Pereira, president of Palmeiras.
To mark the partnership, Betfair brought five-time champion Rivaldo, international brand ambassador and Palmeiras idol, to announce the sponsorship in a video featuring Leila Pereira.
Along with the announcement, Palmeiras and Betfair launched a manifesto on social media.
“We are very happy to establish this partnership with Palmeiras. Alongside the club, Betfair’s role is to help create opportunities and invest in women in the sport, as well as to continue investing in the laudable project of the men’s team with its recent achievements that brought joy to the Alviverde fan”, said Kimberley Daly, Marketing Director. from Betfair.