Brazil has 62 representatives, occupying the fifth position in the ranking among the countries, which is led by the United States, with 400 finalists.
D&AD released the pieces that entered the shortlist of the awards. There are 1362 entries in total and Brazil has 62 representatives, occupying the fifth position in the ranking among countries, which is led by the United States, with 400 finalists.
The Africa and GUT São Paulo agencies lead in the country, each with 10 entries. The agency led by Sergio Gordilho has as its main campaign the “Creamy Hair”, created for Brahma, with participation in four categories, and “Refugee Tree”, for Climate Reality Brasil, competing in 3.
The GUT, on the other hand, highlights the “Hidden Spots”, created for the Heinz brand to show ‘hidden spots’ in Call of Duty and give players time for that ‘food’ break, which competes in five categories. Next, there are two campaigns developed for Mercado Livre, “new iconic kisses” and “black business beats”, with 3 and 2 participations, respectively.
Agencies AKQA, with 8, AlmapBDDO, with 7, and Soko, with 4, are among the top 5 Brazilian representatives with the highest number of entries at the festival, which will announce the winners in two virtual ceremonies on May 24 and 25.
According to the organization, the number of applications had a substantial increase in almost all regions this year. Middle East and India saw the most significant change, up 71%, followed by Europe, 35%, US and Canada, 15%, Southeast Asia, 14%, UK and Ireland, 12% and Oceania, 8%. There was also a record in the total volume of registrations, 18%.
