The action invests in satire, period costumes, heavy makeup, out-of-sync dubbing and actors with exaggerated performances.
The short video application Kwai decided to parody some standards of Brazilian soap operas to position its model of mini-novelas, TeleKwai, a dramaturgy program for short productions, with 2-minute episodes and vertically. Currently, the format has about 4500 videos per month.
The campaign features three films “Novel Mexicana”, “Novela Italiana” and “Novel de Época”, with the right to satire, period costumes, heavy makeup, out-of-sync dubbing and actors with exaggerated performances. The action is by the David agency, with production by O2 and direction by Quico Meirelles.
“Kwai is for everyone and is the face of Brazil. We are one of the fastest growing platforms in the country, with real stories, created by real people. And our TeleKwai campaign brings this reference, creating an identification with Brazilians who love soap operas. and who can now enjoy a new format of dramaturgy via cell phone”, says Claudine Bayma, Kwai’s marketing director in Brazil.
