Action, created by Artplan, is part of Cobasi Cuida, and encourages the adoption of animals that are protected by NGO partners of the brand
In order to facilitate the meeting between humans and pets, Cobasi will campaign on Tinder for owners, dogs and cats to meet, match and build a relationship. The action was created by Artplan and collaborates for the adoption of animals that today receive care from NGOs supported by the brand.
The initiative is one of the actions planned to mark the launch of the Cobasi Cuida platform.
For the action, Cobasi created two profiles on Tinder, one of a dog and the other of a cat, with female and male personalities. Thus, the application can deliver the profile that responds to user searches.
“With the launch of the adoption platform that is part of Cobasi’s social initiative, Cobasi Cuida, we seek to have greater visibility and attract more public attention, not only those who own or want to adopt a pet, but also supporters, who defend animal rights. The Tinder campaign is very welcome as one of our first steps in this new phase of ours”, says Daniela Bochi, marketing manager at Cobasi.
Datasheet
Brand: Cobasi
Product: Cobasi Take care
Title: Cobasi Take care
Executive Creative Direction: Alessandro Bernardo
Creative Direction: Bruno Kunikata; and Karoline Canin
Creation: Munich Clappis, Eduardo Araujo, Guter Sa, Lucas Aquery
National Content Directorate: Eder Redder
General Directorate of Service and Operations: Eduardo Megale
Service Direction: Daniel Mariotto
Attendance: Michele Barros; Julianna Alencar; Sabrina Vidal; and João Bentivegna
Planning Directorate General: Flavia Campos.
Planning: Anderson Oliveira, Raquel Policastro and Gabriel Ridolfi.
Head Creative Data: Edward Sumi
Creative Data: Victor Lebro; Richard Chiorino; Fernanda Nights.
Project Manager: Karin Queiroz, Mayra Pinheiro, Felippe Nascimento
Production manager: Bruno Werner
Production: Camila Mancuzzo and Pierre Queiroz
RTVC: Felipe CunhaGilberto FilhoAndreia LimaWellingtonInácio
general media management: Glaucia Mountain
Media direction: Natalie Fernandes
Media Manager: Cecilia Araujo
Media: Lahuane Rebello, Anna Melo, Ana Beatriz Antunes
Customer approval: Ricardo Nassar, Caio Bernardo, Daniela Bochi, Renata Barbosa, Davi Duarte, Andre Bertolino.
Producer: Diego Mello/Studio Industry
Direction: Diego Mello and Leo Rodrigues
Executive Producer/Service: Diego Mello
Production Coordination: Leo Rodrigues
Assembly: Leonardo Pimenta
Post Coordinator: Leonardo Pimenta
Finisher: Leonardo Pimenta
Illustration: Luciana Bicalho
Motion Design: Leonardo Pimenta
Sound Producer: New Then
Production: Ricardo Fleury
mixing: Gabriel Bessa
Finishing: Gabriel Bessa
Attendance: Renata Lima
Coordination: Ricardo Fleury and Angeli Bernardes
voiceover: Rose Renovato
