The brand will set up a Ferris wheel at the event and will have a sales stand for cups and thermoses on site
Stanley became the official sponsor of the João Rock festival, which takes place on June 11 at Parque Permanente de Exposições, in Ribeirão Preto, São Paulo (SP).
The brand will set up a Ferris wheel at the event and will have a sales stand for cups and thermoses on site.
“João Rock shares with us the same passion for creating memories. In this 2022 edition, after two years without events, Stanley could not be left out”, says Pedro Ipanema, Vice President Latin America of Marketing.
The purchase of the brand’s products can be made at any of the four points of sale and through the event wristband, rechargeable and approachable.
“Stanley’s proposal to provide unique and differentiated experiences is fully aligned with João Rock’s DNA. The partnership with the brand already starts in 2022 in a grandiose way and ‘talking’ directly to the audience of our event”, highlighted Marcelo Rocci, organizer of the festival.
