The campaign was developed by VMLY&R and features actions on social networks
TNT has increased the Focus family of its portfolio with the launch of the TNT Focus Pink Lemonade flavor.
The campaign was developed by VMLY&R and will feature Nobru, the Fluxo team and the TNT athletes on social media.
The launch also features a film that was built to present the product, highlighting the brand’s attributes amidst a backdrop of neon lights, within the universe of TNT pillars.
“We developed TNT Focus Pink Lemonade to offer another option of choice for our consuming public, and we believe it will have an excellent acceptance for mixing sweet and citrus flavors, such as raspberry and lemon. The color and print on the packaging are very striking, pleasing the young and urban public”, reinforced Naiara Brugneroto, Marketing coordinator for the TNT Energy Drink brand at Grupo Petrópolis.
In addition to the traditional points of sale, the energy drink, which comes in 269ml and 473ml versions, can also be found in the TNT Energy Drink online store.
