The decision will be defined in a series of 7 games, broadcast on closed TV and streaming
Star+ launched a campaign to promote the start of the NBA Finals, which will be broadcast on closed TV and streaming. The decision will be set in a 7-game series between the Eastern and Western Conference champions that will be played from June 2 to 19.
With the “Everybody on Court” concept, the campaign invites fans, influencers and the ESPN team to hop on the bus, heading to the next stop: the NBA Finals. The production will be broadcast on Disney channels and social networks.
Inspired by the promotional video produced by the North American basketball league “Welcome to the NBA Lane”, which celebrates the 75th anniversary of the NBA, the brand made a national version of the production with Rômulo Mendonça driving a bus in the streets of São Paulo, with participation the channel’s NBA talent and influencers Felipe Titto, Pietro and Joãozinho.
In addition to the video, the brand will promote the Out of Home action during the Finals period with a personalized bus circulating around the city of São Paulo, publicizing the finals of the modality on the platform.
