This year’s Christmas, Guaraná Antarctica decided to transform Brazilianness into a special, available on Globoplay as of this Monday (13th) (including for non-subscribers).
CLICK HERE TO WATCH THE ‘FAROFADAS NO CHRISTMAS’ SPECIAL
‘Christmas Farofadas’ is the family together, secret friend’s game, supper set at the table with doses of confusion and, of course, the joke of the pavé. In the film, the brand brought together names such as Sérgio Loroza, Solange Couto, Mc Drika, among others.
Scripted by Gabriel Esteves and directed by Ian SBF, from O2, the campaign was created by Soko.
“In all our actions, we have always celebrated the Brazilian and the family crunch, the one that is on and around the table, which is part of our history. That’s why, instead of making a campaign that doesn’t connect with the reality of Natal BR, we created a special one that gives life to all the lighthouse magic of Brazilians”, says Phelippe Lima, planning for Guaraná Antarctica.
At Christmas last year, Guaraná Antarctica’s bet — with the aim of praising the Brazilianness of the date — was in music. The brand brought in singer Paula Fernandes to create a Brazilian version of the Christmas song ‘Jingle Bell Rock’.
Datasheet
AMBEV, Guarana
Soft Drinks Director: Juliana Grinberg
Marketing Head: Lucas Oliveira
Marketing Manager: Alexandre Lemos and Julia Chieppe
Planning: Phelippe Lima
Media Strategy: Jacqueline Silveira
Content Manager: Eric Magalhães Costa and Giuliana Cittadino
Content Coordinator: Jonathan Beserra
Social Listening: Júlia Quinan
Innovations Specialist: Stephanie Tajiki
Marketing Intern: Marina Santili
Soko
Founder and CCO: Felipe Simi
Executive Creative Director: Rafael Ziggy
Creative Product Leader: Rafael Alves and Erick Mendonça
Copy Leader: Erick Mendonça
Design Leader: Roma Jo
Strategy: Mariana Esteves Cordeiro
Editor: Ayslan Monteiro, Matheus Rocha and Isadora Correia
Art Direction: Rafael Reis, Vitor Fubu and Manoel Michael
Content Manager: Karolinne Campos
Content: Isadora Correia, Manoel Michael, Jorge Lucas, Alana Marques and Cris Fernandes
Motion Designer: Yasmin Cruz
Dark Social: Kaerre Neto and Dimas Henkes
Data Scientist: Caroline Rodrigues
COO: Brisa Vicente
Head of accounts: Renata Cintra
Account Director: Francisco Branco
Service: Renan Rezende and Talia Cardoso
Head of Operations: Larissa Kubo
Projects: Lucas Cardoso, Tatiane Donatangelo and Guilherme Piropo
Head de broadcasting: Fabiane Abel
Broadcaster leader: Marília Santos
Broadcaster: Maria Eduarda Fortes and Ana Sciena
CGO: Felipe Belinky
Media & Data Connections Supervisor: Willian Araujo
Media & Data Connections Coordinator: Sara Alves
Media & Data Connections Analyst: Thalita Santos
DraftLine Integrated Production
Head Audiovisual Production: Carol Sales
Integrated Production Executive: Caio Baldini
Executive Producers: Carlos Grübber and Karin Stuckenschmidt
Producers Seniors: Gabi Froemming
Full Producers: Marilia Pellicciari and Telmo Ursini
O2
Direction: Ian SBF
Screenplay: Gabriel Esteves
Producers: Rejane Bicca and Rafael Fortes
Executive Producers: Gustavo Nogueira, Luiz Braga, Ivan Caetano, Rose Bichara, Patricia Aguiar
Direction of photography: Vinicius Brum
Art direction: Diego Zimermann
Assembly: Bernardo Pimenta
Post service: Morgana Miranda
Post-production: O2
Audio Producer: Jamute
Music Director: James Pinto and Thiago Lester
Music producer: James Pinto and Thiago Lester
Sound Designer: Fernanda Galetti, Rafael Laurenti and Otavio Bertolo
Coordination: Juliana Zuppo and Leo Vieira
Attendance: Kiki Eisenbraun and Sabrina Geraissate
Photos
Photographer: Marina Nacamuli
Treatment: Fernando Denti
Photo Producer: DOMA 02
Photography: Rodrigo Ladeira and Fábio Lamounier
Executive Production: Murillo Mahnic
Assist. Production: Luanna Leonis
Art and Food Styling Direction: Ana Requião
Efeitista: Miranda Gibin
Assist. by Arte: Nicole Cahali
Culinists: Eduardo Tokushima and Flora Zelada?
Execution: Vander Cardoso and Rodrigo Gonçalves
Gaffer: TIm Sanches
Assistance Gaffer: Bernardo Calmon, Igor Kalinouski and Renato Zimmerman
Manicure: Pink Xavier
Support: Dilma Machado
Pet Model: Child
Hand models: Isaquiel Winchester, Dani Lopes, Kamila Alves, Cinthia Tomaz and Marcos Traci
Testing: Rodrigo Secco
Catering: Adri Cerqueira
Achievement: DOMA 02
