“Every day is market day” with special offers to fill the basket. This is the motto of Americanas Mercado’s new campaign, which aims to give visibility to market items sold in the brand’s physical stores, in addition to reinforcing the convenience offered to customers when making their daily purchases, either through physical stores, app or website of Americanas.
During the campaign, the brand offers discounts for items in categories such as food, beverages, hygiene and cleaning, for sale in physical stores. As of May 19, Americanas will also carry out special actions in four stores located in Rio de Janeiro and São Paulo. During the activation, which runs until the 30th of May, customers who make purchases over R＄50 in market items will receive exclusive market bags like those available at BBB 22 as a gift.
Created by WMcCann, the campaign ‘Todo dia é dia de Mercado Americanas’ has a film broadcast on open TV, as well as developments for social networks and POS. Every day, the brand publishes a new offer
to customers.
Among the highlights are the entire Rice line in the Take 4 Pay 3 offer, Andorinha Olive Oils with a 25% discount, Coca Cola 600ml for only R＄4.49, in addition to cookies, such as the Nestlé stuffed ones for R＄1, 99, Oreos in the Light 4 sale for R＄ 9.99, Chocolícia in the Light 3 offer for R＄ 9.99, and snacks such as Pringles Potatoes 114g for R＄ 8.99, Peanut Dori for R＄ 1.99. Americanas also has special offers for cleaning items such as Sabao Liq Brilhante 3L for R＄ 24.99, Downy Softener 1L for R＄ 16.99 and Omo Disinfectant 500ml for R＄ 3.99.
Other offers to take advantage of during Americanas Mercado’s actions in stores are healthy items promotions, with more than 30% off. Some of the featured products are the Nutrimental Bars C/3 66g Nutry Various Flavors with the offer “when you buy 2, each at R＄2.99”; Cold Brew Lion Teas 25g assorted flavors for just R＄8.99; Linea Sweetener Sucralose Liq 75ml for R＄10.99; and Mix of Nuts 40g Cajumil in the promotion “Leve 5 por R＄10”. In addition, customers can also take advantage of payment using the super app Ame Digital. With it, consumers can guarantee up to 30% cashback on market selection
or up to half money back on cleaning items
.
The actions at the points of sale will be carried out at Barra Shopping and Laranjeiras stores, in Rio, and Marketplace (Santo Amaro) and Interlagos, in São Paulo. Customers who want to participate in the action and receive their exclusive bag will need to have the Americanas app installed on their cell phone, or install it with the help of promoters that will be available in stores. After the action, consumers will have a discount applicable to the first market purchase made through the Americanas app or website.
The stores participating in the activations with personalized bags are located at the following addresses: Rio de Janeiro: Av. das Américas, 4666, Barra da Tijuca (BarraShopping); and Rua das Laranjeiras, 49, Laranjeiras. Sao Paulo: Av. United Nations, 13,947, Santo Amaro, SP (MarketPlace); and Av. Interlagos, 2255, Campo Grande, SP (Interlagos).
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