The beauty brand Vult celebrates its 18 years in the market by announcing its positioning in a grandiose campaign. The brand has the great objective of inspiring its consumers and encouraging the dreams and careers of women from the Brazilian periphery in the manifesto ‘Fly, the world is yours‘.
The campaign film was shot both in São Paulo and Rio de Janeiro, and narrated by singer Lexa, in addition to having the participation of the social project Balé Na Ponta dos Pés, created by Tuany Souza, and the talented Savaz, who dreams of a spot in breakdancing at the next Olympics. In the production, the artists warm up in a dressing room and end up remembering their paths, their trajectories and their achievements.
So that all this could be materialized in a deserved way, Vult announced that a great night is to come at Sala São Paulo, with the illustrious presence of all the women who participated in the video, in addition to the Slam das Minas collective, from the Poesia movement. from Esquina and rapper Thai Flow.
The brand has focused on the life trajectory of Brazilian women, which refers to the origins of the brand that has always connected with women on the rise and all their expressions and different forms of beauty. Vult’s desire is not only to be seen as a reference make-up brand, but, above all, as a driver of female power, aiming to change the lives of different women in different parts of Brazil.
In addition, the brand gained a new visual identity, inspired by the name of the campaign. The butterfly, the brand’s logo, has a new look, and has gained a brand new color palette, which is inspired by the skin tones of Brazilian women. The presentation, which has not yet been confirmed, promises to be beautiful and to take the message that the campaign intends to spread to the stage.
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The post “Voa, Que o Mundo É Seu”: Vult launches manifesto and reinforces its purpose appeared first on DNEWS.
