The company presented the Phygital Art Gallery, a project to support artistic works
Premium circuitry with high-impact, high-definition LEDs will showcase works by artists and new talent, allowing their acquisition by NFTs
NEOOH, present in airports and passenger terminals in Brazil, is launching the Phygital Art Gallery, a project that intends to use OOH canvases to generate visibility to artistic works that unite the physical and digital universes.
The initiative transforms the company’s premium digital canvas circuit into an art exhibition, creating actions ranging from interactive access to complete galleries to the acquisition of works using NFTs (non-fungible tokens) – sales will start in a second moment, from the second half of July.
The first show is “Intangible Plurality”, curated by Marília Pasculli, specialists in digital art from Brazil.
“The goal is not only to find and give greater visibility to digital art works outside pre-established cultural spaces, but to generate a new possibility of income for artists through the sale of NFTs of the works”, says Eduardo Amaral, head of creation. and innovation from NEOOH.
