Campaign features Rafael Goberna, world champion acrobatic paraglider, and Bruno Crivilin, enduro motorcycle
Zé Delivery has teamed up with Red Bull to make deliveries – hitherto – impossible. The campaign is led by athletes Bruno Crivilin, Brazilian champion of motorcycle enduro, and Rafael Goberna, world champion of acrobatic paraglider, famous for flights between the most iconic landscapes in the world.
In the Rio de Janeiro scenario, athlete Bruno Crivilin receives an almost impossible mission to deliver the platform. He gets on his motorcycle and sets off on a journey between steep stairs, improvised ramps, narrow streets and trails in the dense forest, until he reaches the peak of Pedra Bonita.
There, he delivers ice-cold Red Bull to Rafael Goberna, who is about to make his jump. At this point, another practically impossible request is made. Crivilin wastes no time and leaves for the delivery, hitching a ride through the air in a paragliding jump with Goberna.
“We here at Zé have the mission of delivering cold drinks where, how and when the consumer wants, all this in minutes and at a price. The campaign was incredible and shows a little of our essence, after all everyone deserves an iced Red Bull either for play sports or relax after a day at work”, said Thaís Azevedo, CMO at Zé Delivery.
Datasheet:
Red Bull Brasil Executive Producer: Nikolas Fonseca, Daisy Almeida and Gustavo Chiappetta
Specialist in Red Bull athletes: Victor Villaça
Producer: Costa Blanca Films
Directed by: Leila Savary
Screenplay: Luiza Prado
Director of Photography: PH Costa Blanca
Executive Producer: Maria Sousa and Leila Savary
Production Direction: Otávio Silva and Catharina Alvarenga
Art and Costume Director: Rafael Fassani
Editor: Felipe Portugal
Marketing Zé Delivery: Luiz Fontenelle, Mariana Moreira and Cesar Arantes
