Created in partnership with Dojo, the “Out of Home” campaign spread 140 posters across neighborhoods in São Paulo
monday.com, in partnership with Dojo, debuted the company’s first offline campaign in Brazil. Entitled “Out of Home”, the campaign spread 140 posters at bus stops, subway stations and electronic clocks on the main avenues of São Paulo, in Vila Olímpia, Pinheiros, Largo da Batata, Brooklin, Ibirapuera and Itaim, showing expressions and common problems of hybrid work.
“Our main challenge was to build a complete communication plan focused on Brazil. The objective was to simplify the approach, with messages aimed at people who work in the region and have returned to a hybrid routine”, said Daniela Szwarc, International Marketing Manager at monday. with.
In addition to Brazil, Berlin and Paris also launched advertising in May. The strategy is part of the company’s global movement to present the concept of the Work Operating System, which allows collaborative communication, increases productivity and integrates different software between all areas and employees in organizations of any size or sector.
“We were already using the platform at the agency and we saw how fundamental it was for the adaptation and fluidity of the work. That’s why, together, we thought of a simple communication, but that connected in a relaxed way with the campaign’s target”, commented Clarice Salles from DOJO.
To build the campaign, monday.com carried out a survey with more than 700 Brazilian customers, to adapt and customize the pieces, in addition to increasing the impact on the desired audiences.
“We continue to expand our operations and team in the country. Through the campaign we will have the opportunity to introduce more Brazilians to the solutions that our platform offers”, said Brunno Santos, director of monday.com in Brazil.