The presenter of the BBB, Tadeu Schmidt, revealed which is his favorite Méquizice in the new McDonald’s campaign.
The campaign, signed by Galeria, features a 30” video that debuted on the restaurant’s social networks and shows the presenter’s favorite snack combination: a relay of bites between Big Mac and Cheeseburger, accompanied by Caramelo Sundae.
“We invited Tadeu to show his Méquizice because he has become unanimous in Brazil in recent times”, explained Phil Daijó, creative director of GALERIA.
The video continues the campaign that showed the Méquizices of celebrities such as Luísa Sonza, Ludmilla, Jorge and Mateus and the participants of Big Brother Brasil 2022.
“The Méquizices are numerous and very democratic. Everyone has their own preferred way of consuming our products and being able to show this in our communications helps us get even closer to the brand’s fans”, said João Branco, VP of Marketing at McDonald’s.
In addition to the Méquizice film, the campaign also features another digital film, in which Tadeu Schmidt tells more about his relationship with McDonald’s, which will be released soon.
