Americana Empresas launched a campaign to show how the company can help small businesses and large companies to make their purchases.
With the motto “The website that has everything your business needs, in one place”, the campaign created by WMcCann highlights the variety of products and quotes available, in addition to showing personalized service and solutions for entrepreneurs.
“The campaign presents how the brand offers personalized service and a differentiated experience in the purchase process. These are technological solutions based on integrations with companies’ proprietary systems and self-service that streamline and facilitate the process,” said Loana Coelho, Head of B2B at Americanas Empresas.
The communication strategy has a 30” film broadcast on open TV for SP capital, Campinas, Ribeirão Preto, São José dos Campos, RJ capital and BH, in addition to coverage in digital media, radio, advertisement in LATAM’s in-flight magazine , DOOH and OOH in RJ, SP, countryside of SP, Curitiba, Recife and Brasília.
