The project was recorded for two days in Los Angeles and was attended by the great creators of the platform.
TikTok and Anitta announced a partnership to promote the singer’s new album, “Versions of Me”. The “House of Anitta” project was recorded for two days in Los Angeles and was attended by great creators of the platform.
In addition to content and actions between the singer and influencers, TikTok gained an interactive page where users can browse the rooms of the house, listen to playlists that revisit the phases of the singer’s careerwith “Show das Poderosas”, “Bang” and the album “Kisses”, and stories told by guest creators.
@anitta Welcome to #HouseOfAnitta ♬ Gata (feat. Chencho Corleone) – Anitta
Among national and international influencers, Anitta brought together great names on the platform, such as Bella Poarch, Loren Gray, Luara Fonseca, Franciny Ehlke, Jade Picon, Lucas Rangel, Vanessa Lopes, Legna Hernández, Augusto Gimenez and Nicolle Figueroa.
“We are very happy to bring all the diversity and authenticity of today’s greatest Brazilian singer into our platform,” said Roberta Guimarães, Head of Music Content at TikTok Brazil.
