Canal OFF and Ford meet again in the second season of “Estradas da Aventura”, a program that follows surfer Sylvio Mancusi aboard the connected Ford Ranger FX4 to live new experiences and explore iconic places for the practice of sports, such as kitesurfing. . The attraction premieres on May 19, at 9:30 pm, and has ten episodes that will be shown on Canal OFF. In addition, the project will have developments on the social networks of the channel and Ford, to involve followers in the atmosphere of adventure.
“The harmony of sharing a passion for adventure, sport, action, new challenges, freedom and breaking limits is what unites OFF and Ford again in “Roads of Adventure”. We’re going to bring it all together in original content shot in breathtaking settings. It is very good to renew the partnership with this brand with goals well aligned with ours and bring such an inspiring project”comments Gabriela Lacerda, OFF content coordinator. “The public will be able to embark on this exciting road trip with surfer Sylvio Mancusi and check out all the places indicated for water and wind sports”ends.
Departing from Rio de Janeiro, approximately 4,000 km will be covered by Brazilian and South American roads, passing through places such as Cabo Frio (RJ), Ilhabela (SP), Florianópolis (SC), Garopaba (SC), with stops in Argentina. On its final destination, in Chile, it will pass through Matanzas, Punta de Lobos and Punta Docas. In addition to meeting friends on the way, Sylvio enjoys the landscapes and gets his adrenaline pumping in different modalities: windsurfing, kitesurfing, wingfoil and foil, as well as learning more about paragliding.
“Our purpose of freedom and of transforming dreams into action is materialized, once again, in this partnership with Canal OFF. And no one better than the Raça Forte pickup to overcome the challenges with Sylvio Mancusi”says Fabrizzia Borsari, Marketing Communications and Brand Experience Manager at Ford.
Premiere: May 19 at 9:30 pm
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