Latin America has the greatest potential to increase GDP (Gross Domestic Product) with the metaverse in 2031, 5%, or US$ 320 billion
Meta (formerly Facebook) reported that it is bringing 3D avatars to Brazil, as well as other countries in the region such as Argentina, Colombia and Puerto Rico. The virtual characters will be available in a few weeks on Instagram and can be shared on other company platforms such as Facebook and Messenger.
The announcement was made this Monday afternoon (23) at the Meta Summit, with the participation of company executives via videoconference. The involvement and creation of avatars is understood by the company as an initial step towards making the metaverse a reality, which should happen over the next 10 years.
“3D avatars are important for people to express themselves in the metaverse. We already had 2D avatars that would be great, but that don’t work for immersive experiences and for people to feel present,” said Vishal Shah, VP of Metaverse at Reality Meta Labs.
Throughout development, the expectation is that avatars will expand their performances beyond Meta’s platforms. The executive made a comparison with soccer club t-shirts, which people buy with the intention of using them on different occasions in their daily lives, not just at the stadium. “This connected metaverse is crucial because it’s a requirement of people who want to take things as they do in the real world,” he added.
The professionals also sought to reinforce the company’s concern to leave no one behind and to develop an inclusive system. Maxime Williams, vice president of diversity at Meta, said their mission is to make everyone feel welcome and represented, whether in avatars, language options, apps and accessibility. This translates, for example, into having more than 1 quintillion possible combinations for avatars.
business possibility
Mauren Lau, regional vice president for Latin America, said companies that enter the metaverse soon must have a competitive advantage over competitors. “It’s the next evolution in social connection, immersive, connected, where people can move from platform to platform, from the real world to the online,” she said.
According to the executive, among the gains are elements such as being at the forefront of mobile marketing, partnering with creators, improving interactions with customers and reducing friction. Today, he is already observing this movement with brands that are experimenting with the use of immersive videos. As an example, she mentioned the Fiat Pulse action, with a filter that allows the customer to view the car in his garage.
Latin America, according to figures from the economic consultancy Analysis Group presented by Dau, has the greatest potential for increasing GDP (Gross Domestic Product) in 2031 with the metaverse, 5%, or US$ 320 billion – against 2.8% globally. The estimate takes into account the adoption today and a similar evolution to that of mobile technology in the region.
It will be the biggest opportunity since the invention of the internet for brands and content creators, believes the executive. “The use of storytelling will increase opportunities, such as live shows and many other options that we can’t even imagine today,” she added.
