To score Loungerie believes that women should feel free and guilt-free so that they can seek and explore their most intimate desires. Thinking about all this empowerment of female pleasure, the campaign was developed and was implemented, focusing on Valentine’s Day.
In addition to compliments, teddy bears, flowers and chocolates, women want to be free so that, without guilt, they can pursue their most intimate desires. In the context in which the feminine sexual desire remains a taboo and women feel ashamed and deprived of them, the Loungerie brand behaves as a safe space where they can explore their desires and wills free from all social pressure.
In the “Eu Quero +” campaign, women are helped by Loungerie to conquer this particular space of sensuality even more. Patricia Elias, Marketing Director of the brand, says that the campaign aims to offer different options for the most varied types of women, and that this is much more than just being sexy. She also explains that a woman can be whatever she wants, whether in a relationship or alone.
This all reinforces the recent positioning of the Loungerie presented with “Let them Tell”, in early 2022, followed by “Free to be a Mother”. This new moment of the brand intends to encourage women so that they can live their own journey, freeing themselves from established standards. The campaign, which was conceived and produced by Agência VMSP, will begin to be broadcast on the brand’s social networks and stores.
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