Steel producer will be the club’s master sponsor of women’s football, reinforcing diversity and inclusion initiatives in the sport
Gerdau and Cruzeiro announce a partnership for the development of the Minas Gerais club’s women’s soccer team.
The steel producer will be the team’s master sponsor to reinforce its commitment to valuing Minas Gerais sport and to initiatives for diversity and inclusion.
“We are proud to have a brand like Gerdau as a partner in this process of structural construction and legacy for Women’s Football. Cruise CEO.
The partnership takes place in view of the new management proposal for women’s football by the club from Minas Gerais, since at Cruzeiro SAF, the modality is treated as a strategic pillar, in the search for the construction of a legacy for women’s football inside and outside the four lines. .
“The partnership with Gerdau is very symbolic for Cruzeiro’s women’s football. We share purposes and I am sure that, together, we will build a new future within women’s football”, said Kin Saito, Cruzeiro’s new Women’s Football Director.
The arrival of the brand is Cruzeiro’s first major move after Ronaldo’s definitive arrival at the club.
“Valuing women’s football is directly connected to our principles of diversity and inclusion. Today, we have more than 11,000 employees in the state, which is home to most of our operations in the world. That’s why we say that we are a Brazilian company by birth and from Minas Gerais at heart”, highlighted Wendel Gomes, executive director of Gerdau.
