We can plan a project as much as we want, but there are times when there is no way around it, we need to take a step back and assess whether we are in the right direction. But how do we know if we should insist a little more on the idea? After all, it is natural for fluctuations in views and digital engagement to occur.
And if so far you’ve had a good performance, why have your numbers stalled? Well, if that’s your case, I have good news for you: congratulations, you’ve found your niche audience! The bad news is that you have a little more work ahead of you. Because this stagnation means that in order to keep growing, you’ll need to ask yourself not only why you want to grow, but also whether the content you’re producing makes sense to a wider audience.
the first signs
But what are the first signs that something is wrong with your digital strategy? Engagement, low interaction and poor monetization are the first symptoms that should lead to questioning whether it still makes sense to create this digital content. to see if that content is still relevant, forget about views. It’s no use having 1 million views in a 3-second video, which is the minimum time that social networks consider to count a view, for example. These are the KPIs you should always be on the lookout for: shares, comments, and likes.
Continuous digital analytics
This is not a one-off analysis. You should constantly re-evaluate your strategy, but always in the long term, like a month, three months, or even a year. It is very important that you make a comparison with the previous period and, if possible, even before that. If we are talking about a campaign, the ideal period to analyze its performance is, of course, the entire time of the action.
It went bad, how to turn it around?
After doing these analyzes did you notice that there really is something that needs to be improved? So here are three steps to help you find a solution:
- Revisit your goals and strategies and map out what actions and tactics can help you achieve your goals;
- Listen to your audience, see comments on content that isn’t working or take a poll among your followers;
- See what other content creators are doing, both those who talk about the same subject as yours, and those who produce different content. Don’t go copying them, but get inspired and create something with your own look.
the big secret do digital
At the end of the day, the secret to maintaining good performance is innovation. Don’t just produce content that has already worked. Parallel to that, create new things and do tests. Don’t worry about the return at first, because it will happen gradually. Eventually you will come to a new format that will please your audience, with a variety of repertoire.
by Bruno Gomes
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The post Digital marketing and content creation: when is it time to re-evaluate your strategy? appeared first on DNAMES.