OMO, the brand most remembered by Brazilians and leader in the washing machine category, innovates once again and “hacks” one of the most famous trends of the moment in its new campaign, created by the Mullen Lowe agency. The film tries to get closer and closer to the reality of consumers, translating the frustrations of everyday life at the laundry and appropriating the Oh No! from Tiktok – super current internet language to generate conversations about the various everyday situations that can go wrong. Finally, the new OMO Perfect Wash appears to save consumers from at least one of so many domestic frustrations, becoming the “Oh, Yes!” moment. in the commercial.
Check out the video made by OMO:
The relaunch of OMO Perfect Wash brings Biotechnology + Anti-residue, its formula with ultra fine powder has rapid dissolution that penetrates deeply between the fibers of the fabrics, removing the first stains, without leaving soap residues that can damage clothes.
According to Gabriela Lairana, Marketing Manager of OMO Brazil:
“The Oh No! it is an invitation for consumers to share their day-to-day disappointments and situations that generate a lot of identification. So we hacked a super trend that was already happening on social media for our movie – the brand is already part of these conversations, so it made even more sense to present the new OMO Lavagem Perfeita in this format.”
Perfect Wash, the time to wash clothes will always be the “Oh Yes!” of the day, without frustrations, residues on clothes and with much more practicality. In addition to offering the consumer a high-performance product, we are concerned with making our formulas increasingly sustainable, so Biotechnology + Anti-waste brings, in addition to unbeatable cleaning, biodegradable assets that take care of the environment.” adds the executive.
In recent years, OMO has transformed the clothing care category by bringing new technologies and reinforcing its purpose of making it more sustainable. The brand’s new positioning, Poder do Somos, is a reflection of what OMO believes is the bridge for building a clean future: the power of the collective. All this through a series of actions by the brand to bring more and more significant changes to the lives of consumers and the environment, from formulations with biodegradable ingredients and the increase in the use of recycled plastic in packaging.
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