Entering the final stretch of the month of May, we decided to separate some campaigns that marked their creativity and social importance. We list 5 international campaigns that have been launched during the last few weeks and deserve to be mentioned.
Check out the best campaigns of the month:
Known for his films with a strong political and social nature, Spike Lee returned to the world of advertising campaigns for this commercial celebrating 50 years of Nike. In the video, several athletes are shown, reflecting on the past and future of both the sport and the brand.
Burger King is also known for its creative campaigns. This time, the idea of the fast food chain was a little bolder. The brand is showing real calls from people who called the police to complain about late lunches to encourage customers to review orders on the brand’s own website.
Adidas has launched a sportswear line focused on the diversity of Latin American women. For publicity, the brand made a campaign in partnership with Ogilvy Brasil. The project, called Veste as Brabasan initiative that celebrates the authenticity and essence of the Latin woman.
Sprite’s new campaign, Session Chill, invites young people to slow down and enjoy a refreshing break. The action was released along with a new version of the songSpearheadby rapper Rincon Sapiência, and an exclusive music video by the artist.
And how can we talk about the month of May without mentioning any Mother’s Day campaign? Over the holiday, actor Ryan Reynolds, known for playing Deadpool, made a special video with his mother in which he presents a new drink recipe. The action serves as an advertisement for his wife’s beverage brand (in addition to being made by the star’s own agency).
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