CNN Brasil decided to bring an unprecedented campaign this Monday (23) two years after being launched in the country. Now, CNN presents itself as “CNN Brasil. You inside everything.”
The campaign is designed by AlmaBBDO and will be broadcast on TV, radio, digital platforms and OOH (subway stations, airports).
“In these two years, we have gained credibility and trust from an influential and diverse audience, which values being well-informed and with different perspectives on the facts. With hard news, alongside branded content CNN Softand a wide-reaching platform, we are business partners for other brands”, says CEO Renata Afonso.
The decision to change also occurred because this was a decisive year. With the war in Ukraine and electoral changes, this is a way for CNN to spread credibility and commitment to the facts.
In March, the broadcaster reached 109 million views on its page, surpassing the record set in 2021 (100 million).
“We are achieving great results on all platforms, on YouTube alone there are more than 13 million views per month. And we brought something new to the market, which generates a very positive movement in the entire sector”, says Afonso.
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