“Não freakout” campaign marks the beginning of the partnership between worktech and Galeria
Swile is making a request to its collaborators, in its new campaign signed by the Gallery: Don’t freak out.
The pieces recall situations experienced in the day-to-day of the corporate environment, such as bureaucracy, gossip, problems generated by living with colleagues at the firm and benefits that do not truly connect with the well-being of the employee, for example, spreading ping-pong tables. by the office.
“We look for everyday situations in the corporate world so that people can truly relate to the brand: recognize themselves, feel belonging and understood. So, more than engaging, it is possible to actually impact”, said Laura Esteves, executive creative director of the Gallery.
The campaign marks the debut of the partnership between Swile and the agency, which in addition to a TV movie, also signs out-of-home media and a digital placement strategy.
To set up the campaign, worktech mapped the reactions on the internet about the main dissatisfactions of Brazilian workers, covering more than 13 thousand publications.
“The popular insight as a starting point was a precise insight from the Gallery to tangibly demonstrate our values and transform an outdated work universe into fostering freedom of choice and recognition of everyone involved in the workflow. It is the smart and irreverent way of translating Swile’s global concept, ‘Smile at work’”, said Heloísa Bomtempo, Senior Brand Manager at worktech.
