Research by Squid found that geeky content creators get more engagement than other profiles
A survey by Squid carried out in celebration of Nerd Pride Day, celebrated this Wednesday (25), pointed out that profiles of nerd content creators have more engagement than other profiles.
According to the study, macro influencers in this segment have a 25% higher engagement compared to other creators, which means that the nerd community interacts at a higher level when it comes to engagement in the number of likes, comments, saved posts and taps. backs and replies in stories.
Although the celebration is on May 25th, the use of #pride starts long before the commemorative date.
According to the research, the use of the hashtag has a great peak on Instagram and YouTube, with 70% of the mentions of this topic being published throughout the month of May and it has high moments during the months of September and October, mainly in the YouTube, covering subjects such as League of Legends, cosplay, TV series, among others.
Between the 16th and 20th of May, the survey analyzed more than 66,000 profiles and their respective posts on Instagram during campaigns and organic content about science and technology, nerd culture, games, books and literature, and television and movies.
