A study by Itaú Unibanco shows that the means by approximation stand out with a 375% increase in the amount transacted in the first three months of the year
The fall in economic activity caused by Covid-19 shows numbers as sharp as the resumption. Damned during the pandemic, consumption with sport and leisure has in the practice of beach tennis one of the most emblematic examples in the Analysis of Consumer Behavior, a report that provides an overview of Brazilian spending in the first quarter of 2022.
The survey, presented by economist Julia Gottlieb and Rede’s executive director, Paula Cardoso, is based on purchases made with Itaú Unibanco cards and sales made through Rede’s systems, the bank’s means of payment company.
Beach tennis courts are among the main symbols of the recovery situation. They lead the movement with a rise of 330% in the value transacted and 355% in operations, while spending on sports courts recorded an increase of 126% in the value transacted in the first quarter of this year, compared to the same period in 2021. jump of 528% in consumption in the period analyzed by the study.
Tourism (150%), culture, sport and leisure (74%), gas station (69%), clothing (68%), locomotion and transport (60%), food and beverages (40%), education (51% ), vehicles (45%), health and well-being (34%) are the sectors that had the most growth in consumption in the quarter.
In terms of payment methods, proximity means stand out with a growth of 375%, alongside Pix, which increased by 262% in the amount transacted and 614% in the number of operations in the period, considering transactions carried out from individuals (CPF) to legal entity (CNPJ). Currently, it represents 11% of transactions. Credit cards have a 62% share, followed by debit cards, with 27%.
One of the most punished markets in the pandemic, the cultural sector is also regaining its vigor. Theaters, for example, had a 526% increase in the amount transacted in the first three months of the year and a 383% increase in the number of operations.
The number still does not exceed the pre-pandemic period, but it is already close. Trips to zoos and aquariums were also part of the families’ entertainment, with an increase of 109% in the value transacted and 91% in the number of operations.
The value transacted in retail continues to exceed pre-isolation levels, with an increase of 28% in the first quarter of 2022 compared to the same period of 2021. In comparison with the same period of 2020, the growth was 40%; over 2019, of 56%.
Physical retail purchases are equivalent to 77% of sales volume in the first quarter of 2022. Online transactions, on the other hand, account for 22% of the pie, but follow a growth trend at levels higher than the pre-pandemic period.
In the physical environment, expenses grew 26% in the analyzed period (comparing to 2019, the increase was 42%). The amount spent on online shopping rose 38%. In comparison with the same period in 2020, the evolution was 84%, and compared to 2019, 126%.
From the legacy of the pandemic comes the consolidation of online courses, which follow a growth trend, with a rise of 39%. When compared to the year 2020, the increase is 88%.
Context
Itaú Unibanco estimates GDP growth of 1% in 2022. According to the bank, consumption should be more heated in the first half of the year than in the second half of the year, boost coming from the temporary effects of the post-pandemic recovery.
Inflationary pressures and high interest rates worsen the scenario, not only in emerging countries but also in developed ones. “This reality reflects the breakdown of production chains during the pandemic”, recalls Julia Gottlieb, economist at Itaú Unibanco.
Despite attempts to offset losses with income aid programs, Russia’s war against Ukraine is another decisive factor in generating global slowdown. In Brazil, economic activity has been resilient, driven by the services segment. But it remains influenced by inflation, which peaked at 12.1% in April.
