Project is signed by the agency st.Paragon
Technology company in influence marketing in Brazil, Squid presented its new visual universe. Developed by st.Paragon agency, the redesign took about three months to complete.
The new visual communication was restructured based on the pillars of innovation and communication acquired in the last eight years of the company. Rescuing concepts such as colors, logos, diversity and connection with people, the redesign sought to better communicate with Squid’s audiences.
“Communication with the external public is extremely important for any brand. Therefore, through the new visual identity, we were able to strengthen the connection with our audience and make the main pillars of the brand tangible. Design is a totally passive concept, a tool for transmitting values that reinforce our position in the market”, says Amira Aoun, executive responsible for the Graphic Design area at Squid.
For Heitor Muramatu, from st.Paragon, during the process of creating Squid’s visual universe, visual assets were defined to segment the brand without letting it get lost along the way.
“We revisited Squid’s purpose and brought to the surface all the human essence that was in the company’s daily life, further strengthening the values and bringing all the creativity, spontaneity, versatility and dynamism that the brand carries”, he explains.
Datasheet
Agency: st.Paragon
Creative and strategic direction: Heitor Muramatu and Vitor Fernandes Designers: Ariel From, Camilla Brandão, Carla Rcciotti, Heitor Muramatu and Vitor Fernandes
Project management: Vitor Fernandes
