The campaign “These Projects Are an Invitation to Creativity” wants to encourage artists to bring their projects to life
Vans invited artists to share their perspectives, creative processes and passion for their causes in the “These Projects Are an Invitation to Creativity” campaign.
The campaign aims to encourage artists to bring their projects to life, celebrate diversity and honor the talents behind their work.
In 2021, the project enabled more than 60 global artists to present their projects to the world, and in this year’s edition, Vans fans will showcase the artists’ creative stages and inspirations to talk about how individual expression can be used to celebrate pride. of the LGBTQIA+ community, the strength of female voices, the richness of diversity and the importance of sustainability.
“Vans believe in knowledge, exploration and the power of creative expression. To that end, rather than simply advertising about creativity, we’re investing in artists to bring their ideas to life and help them fulfill their purpose,” said Kristin Harrer, Vans Director of Global Marketing, of the Brand Campaign debut this year. year.
