The company will be responsible for the shows, advertising, licensing and will expand the performance of the pedagogue’s content to pay TV and streaming
Actor, neuropsychopedagogue, scientist, youtuber, Roni Ficher starts a new stage in his career with the arrival of Octane. The São Paulo company will be responsible for strategic planning, management, expansion of content for streaming channels and pay TV. It will also work with licensing, product creation, identification of prospects and will activate the scientist’s concert schedule.
With 3.2 million subscribers on Youtube and more than 2 million followers on social networks, the actor explores knowledge with humor for children. “My channel is a space for knowledge with a lot of respect and credibility with parents. Humor is a wonderful tool for teaching and entertaining children, says Roni Ficher.
In addition to attracting sponsorships for motor sports such as Motocross, Octane also expands its portfolio in the artistic area with Roni Ficher. With a team focused on accelerating business and expanding the performance of the Roni Ficher channel’s content to other platforms, the group begins to work through shows and presentation of content for Streaming.
“The capillarity of the numbers achieved so far by Roni are important for the market, but the quality of the content is the big difference. In a survey, we found that 100% of the parents interviewed approve of the channel’s content and feel safe in leaving their children connected to the scientist’s networks, which is fundamental for the branded contentexplains Gustavo Leme, general director of Octane Representação e Consultoria.
