This Sunday (12), Max Verstappen won the world title of Formula 1 2021, with exclusive transmission by Band. With the exhibition of the Abu Dhabi GP, the station conquered the audience leadership, surpassing TV Globo.
Band shoots at the audience
According to the website Teleguiado, the Band surpassed Globo in court hearing during the Abu Dhabi GP. According to the portal, the station reached the leadership at 10:45 am, with a peak score of 5.4 points. While at 11h03, the Band kept the lead, with 5.9 points, against 5.8 of the rival channel.
At the end of the race, at 11h44, the Band reached its peak of audience, with 6.1 points, according to TV POP. The station then continued to lead during the tournament’s commemoration and awards ceremony. Previously, the Band had already assumed the leadership of the audience with Formula 1, but with the dispute of the GP of Brazil, in November.
Verstappen wins controversial race
in one of the greatest seasons in history of Formula 1, Max Verstappen won the Abu Dhabi GP, controversially, and won the world title. Although Hamilton passed Verstappen early on and led much of the race on lap 54/58, a safety car triggered by a Nicholas Latifi crash changed the race.
Prior to the incident, Lewis had an 11-second lead against Verstappen, but with the arrival of the Safety Car, Max faced Hamilton side by side, but on new soft tyres, while the English driver had hard, worn tyres. Thus, Verstappen had no problems overtaking Hamilton, and won their first world title. Carlos Sainz completed the podium in third.
Mercedes filed protests
After the end of the race, Mercedes filed two protests with the FIA against Verstappen the final classification. According to the British team, there was a breach of Article 48.8 and Article 48.12 of the FIA Sports Regulations 2021. First, the team claimed that the RBR driver could not overtake under the safety car.
Then, Mercedes protested against the procedure adopted by the test direction when exiting the safety car. However, both claims were rejected by the FIA, but the team is expected to appeal later this week.
2022 Formula 1 Sponsorships
In the first season of the sport in Band, the network regularly obtained large numbers of viewers, and is now thinking about the 2022 season. To give you an idea, the network reached more than 30 million viewers with the broadcasts of the races live. In addition, Bandsports won its largest audience, except with the Olympics.
While on social networks, several terms involving the Band and the modality led Twitter Trending Topics during the races. It is noteworthy that in addition to the live races (F1, F2 and F3), the station also broadcasts free practice (Bandsports), free practice and sprint races, and ending the GP weekend with full coverage of 12 hours, even with the podium and the interviews in full.
Download here o Media Kit and see ratings for the 2022 Formula 1 season.
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